Get to Know Us
About Us
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Meet the Team
We’re a different kind of consultancy. Built by commercial leaders, we bring deep, real-world experience in enterprise sales, digital transformation, and go-to-market execution.
Our team blends commercial, technical, and strategic expertise. We’ve sat in the hot seat, leading sales teams, driving growth, and delivering innovation inside global organisations. Now, we help others do the same.
Our collective strength lies in the diversity of our experience. We’re hands-on, human, and focused on what works. As we grow, we’re building a network of exceptional consultants who share the same mindset: practical, trusted, and outcome-driven.
Commercial Strategist | Sales Transformation Leader
Dom O'Connor
Dominic is a senior commercial advisor with over 25 years of experience building and leading high-performing sales teams across technology, telecoms, and commercial real estate. He has held executive roles at Telefónica, Spirent Communications, and The Instant Group, delivering large-scale sales transformation across EMEA and global markets.
He works with founders, boards, and PE leadership teams to design scalable go-to-market strategies, accelerate revenue growth, and align commercial operations with investor ambition.
Technologist | Futurist | Innovation Advisor
Ant Morse
Ant is a seasoned innovation leader and keynote speaker with more than 30 years’ experience shaping digital transformation in the technology sector. At Virgin Media O2, he held roles including Head of Digital Sales, Head of Digital Solutions, and Head of Innovation & Customer Engagement.
As the founder of Adventa, he advises global organisations on emerging technologies such as AI, spatial computing, and digital ethics. He chairs the UK’s largest private Innovation Forum and is the author of The Future of Us, a book that has accurately forecasted major shifts in tech and society.
Ant helps organisations connect future trends to current priorities—bridging the gap between vision and execution.
