Partnerships & Alliances
In today’s market, no business wins alone. Success depends on the strength, clarity, and execution of your ecosystem.
At Aurora, we help organisations design, build, and scale high-impact partner and alliance functions that drive growth, open new markets, and create long-term value.
Our Approach
Partner & Alliance Diagnostic
Using our structured diagnostic and Return-on-Work (ROW) tool, we help you assess your existing ecosystem – by contribution, cost, and capability – to identify high performers and under-delivering partners.
Program Design & Strategy
We design channel and alliance strategies that reflect your sales ambition, operating model, and go-to-market priorities. From incentives and enablement to joint value propositions, we build programs that engage the right partners and align them with your commercial success.
Execution Support
Whether launching a new channel, onboarding strategic technology partners, or relaunching an underperforming alliance, we give you the structure and support to deliver fast and measurable results.
Typical
Outcomes
-
Rationalised partner base focused on contribution and fit
-
Clear segmentation and tiering aligned to business goals
-
Scalable partner playbooks and onboarding frameworks
-
Improved forecast accuracy and partner accountability